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Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a small business with a small budget, you might have questions like: where do I start? …

Yoast SEO 18.5 and Yoast SEO Premium 18.3 are out today. These last couple of releases have all been focused on fixing issues and adding improvements that enhance the performance of the plugin. In today’s releases, we’re keeping with that trend and adding another round of fixes and enhancements. Find out more! Fixes and improvements …

It’s been around 6 months since we announced our Diversity fund recipients for 2021, so it’s time for an update on their progress! For this post, we’ve been talking to Milana Cap, TC Cazy, and Estela Rueda. What have they been working on, and what have they achieved with their projects so far? Has everything …

Food blogs are among the most popular type of websites you can find on the internet. Food is an essential part of our lives, so naturally, we want to talk about it. And what better way to share your passion than to blog about it! With the number of food blogs rising, it’s not easy …

You’ve probably noticed that ecommerce has grown into this huge thing. In the pandemic years, the growth accelerated even more as people did more of their shopping from the safety of their own homes. In Q2 2020, customers in the US spent $1 in every $5 online — a rise of over 44% from the …

Want to know how to rank high in Google? You’re not the only one. “Could you please write a post with a clear path on just what to do to rank high in Google?”, “What should I do to make sure I’ll outrank my competition?”, “Could you write a clear, step-by-step to-do list on how …

Every business owner with a website is looking for ways to get noticed in the search results. There are loads of tactics to rank well as a local business, but unfortunately, there is no silver bullet. As with most things SEO, this is a combined effort. One of the ways to get noticed is by …

Today, we planned to release a new integration in Yoast SEO for the WordProof service. Unfortunately, we had a couple of hiccups and had to revert that addition to stabilize Yoast SEO. The WordProof feature will be moved to a future date. For Yoast SEO, we’ve now released 18.4.1 for the free version and 18.2.1 …

Big day for Joost and Yoast! Joost de Valk has decided to move into a different role than his current position as CPO at Yoast. He’ll stay on board as an advisor for both Yoast as well as Newfold. It’s a big change and at the same time it is not such a big change. …

If you’ve got a store on Shopify, getting more sales is sure to be one of your goals. But securing those sales relies on more than just your product pages and the ‘add to cart’ button. There are loads of things you can do to increase your sales, and these opportunities arise at every step …

How do you make sure that the content on your website is still relevant? Why is that even important? For some people, writing new blog posts is the biggest challenge of blogging. However, it’s also important to keep an eye on your existing posts and whether they’re still up to date. And funnily enough, that …

You want to optimize your YouTube channel. You’ve done the research and stumbled upon YouTube tags. In theory, they sound like a great place to start if you want to optimize your videos. But did you know that YouTube tags aren’t especially important for discoverability? They can still be useful, though. Read on to learn …

Do you have a blog and do you love to write posts? Then you probably want people to read your posts. After all, you put time and effort into writing your content. Did you know that a blog is a great tool to get more people to your website? By optimizing your content for search …

When you start an ecommerce site with WooCommerce or Shopify, having a keyword strategy might seem less important. You’re selling products, so the product names are your keywords. While that might be true in a few cases, in most cases, you need to focus on the keywords that describe the problem you or your products …

Today, we’re releasing version 18.3 of Yoast SEO. For this release, we did another round of fixes and improvements. We’ve improved the importer, enhanced the HowTo blocks, and fine-tuned an assessment. Ready to update to Yoast SEO 18.3? Also, don’t forget to read about the feature that should have been in this release. Fixes and …

Web sustainability is a huge topic and covers a lot of aspects, from design principles to many technical details. Did you know that SEO can actually lower your website’s impact on the web’s carbon footprint? If you want to know more about sustainable website growth and how SEO can help you, then read on! What …

One of the checks that we have in Yoast SEO is the check for outbound links. This check scans your text to see if there are any outbound links in your post or on your page. In case it doesn’t find one, Yoast SEO advises you to add at least one outbound to your content. …

This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.

Yoast SEO 18.2 and Yoast SEO Premium 18.1 are out today. In these two releases, we bring you more fixes and enhancements to enjoy. This time, we improved the workings of the FAQ and How-to blocks, and in Premium, we enhanced our handling of the Turkish language. Find out more! Yoast SEO free 18.2 After …

The homepage of your website serves many different purposes. It’s the page where you welcome people to your website, where you want to highlight your most important stuff, and from where users can navigate to your other pages. That’s why it’s important to spend enough time optimizing your homepage. But should you also optimize your …

If your online shop is hosted on Shopify, you’ll know that it helps you easily manage your online shop and make sure it looks good. However, picking a fresh design is not the only thing you need to think of when it comes to your pages. Sure, it helps when people are impressed by the …

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

You probably want Google and other search engines to show most of your content in the search results. But most websites also have a few pages or posts that don’t need to be featured in those search results. So how do you tell Google what pages to show and which ones not to? This is …

Why do so many ecommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is a lot of fun, it is also a great marketing and SEO strategy. And because of that, ecommerce site …

Yoast SEO 18.1 is out today! This new release brings another round of bug fixes, plus a new way for us to handle the translations in our plugin — leading to a smaller plugin size for you to install. You’ll read all about the newest version of Yoast SEO in this post. As we decoupled …

Does that very last paragraph even matter? Do you need to think about SEO at all if you’re writing a conclusion? Well… yes you do! That last paragraph is a very important one for your readers. And whatever is important for your readers, is important for Google as well! But why is a concluding paragraph …

We often encounter sites with category and tag structures that are completely unmanaged. Even large news sites can suffer from overusage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used wrong, …

Getting a site online isn’t hard anymore these days. Tools like Shopify aim to make this process as easy as possible. But before you can start thinking about ranking, you need to make sure Google knows your site exists. So, once a site is online, how can you let Google know your site is online? Here, you’ll discover how to get your Shopify store on Google. …

The latest release of WordPress is here and it brings us loads of new features. In a nutshell, WordPress 5.9 is the next stop on the road to full site editing. But what does that mean? What is full site editing and what can you do with it? In this blog post, we’ll discuss exactly …

It’s been around 6 months since the last update, but WordPress 5.9 was really worth the wait. There are loads of exciting new features to sink your teeth into. Full site editing is the real highlight, but there are loads more new features too. So it’s time to break your WordPress site out of the …