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Search Engine Optimization (SEO) is a collection of techniques used in web design and content creation to increase your website’s reach. When done right, your search engine rankings should improve and your website’s traffic can increase. That’s why knowing to what extent your SEO strategy is making a difference is essential. Fortunately, tracking your website’s metrics …

If you are tuned into WordPress news sources or online communities, you’ve probably heard chatter about how full site editing is coming to WordPress. What exactly does that mean and what do you need to know to be prepared for the changes ahead? Those questions (and many more) are what we’ll cover in this article…

With the massive shift to a remote work model in response to the Covid-19 pandemic, leaders at organizations of all sizes face a litany of new challenges that require bold action to overcome.  Communicating effectively across the organization, continuing business momentum and growth, and nurturing a strong, inclusive companywide culture are just a few of…

Digital activity has exploded in response to the social and economic impacts of Covid-19, and as brick-and-mortar shops remain shuttered, more and more business continues to move online.  While some organizations were well-positioned for a pivot to this type of larger digital footprint, others have needed more time to make the shift. Indeed, in today’s…

Talk about the American dream: Sofia Kaman Fine Jewels started from Sofia Kaman’s one-bedroom apartment and now has a Los Angeles store and a website that caters to customers around the globe. Initially, Sofia started making jewelry simply for fun. In 2001, she had just married her husband, Geoff Kaman, who encouraged Sofia to launch her …

We know you’ve been adapting to a new normal these days.  You’re a slave to your in-home wifi, your social interactions are taking place behind a screen, and your work “watercooler” moments are happening online, not around the office Keurig. But if you’re a business owner, those aren’t the only ways your working life has …

COVID-19 has had severe ramifications, not only from a health standpoint but economically as well. With most people staying home and practicing social distancing, businesses that rely on in-person transactions are moving online. We’ve already outlined how to pivot your business model, update your website, and lead a team remotely during the coronavirus outbreak. But there’s …

Ever since the coronavirus crisis hit, it can sometimes feel like it has affected every area of our lives. Anyone who is now homeschooling kids or suddenly spending way too much time over a hot stove can vouch for that! Of course, that includes business too, and if you’re a business owner, there’s a good …

In this ongoing blog series, we speak with WP Engine employees around the globe to learn more about their roles, what they love about the cities they work in, and what they like most about working at WP Engine.  In this interview, we speak with Sales Executive Caitlin McPhail, a two-year veteran at WP Engine’s…

AUSTIN, TEXAS and KRAKÓW, POLAND – May 5, 2020 – WP Engine, the WordPress technology company, today announced the opening of its newest office in Kraków, Poland, which will serve as a global innovation hub for a range of software engineering functions supporting WP Engine’s pan-EMEA and worldwide customer and technology business. The office is…

In this ongoing blog series, we speak with WP Engine employees around the globe to learn more about their roles, what they love about the cities they work in, and what they like most about working at WP Engine.  In this interview, we speak with Sales Operations Analyst Alex Schimpf, who’s worked at our London…

Every entrepreneur knows that starting a small business is never easy. There are a few challenges that are to be expected — from building the perfect team to discovering exactly who your customer is, to creating a social media presence, just to name a few. One thing we never expected? Dealing with the economic blowout from …

WordPress 5.4, or “Adderley” (named for jazz great Nat Adderly), was released at the end of March, and after extensive testing and evaluation by our engineering teams, it’s now the default version of WordPress for new WP Engine customers and sites created. To find out which version of WordPress you’re currently running, log into your…

In this ongoing blog series, we speak with WP Engine employees around the globe to learn more about their roles, what they love about the cities they work in, and what they like most about working at WP Engine.  In this interview, we speak with Marketing Events Manager Kelsey Webb, a more-than three-year veteran at…

Širom internet neba brojne studije i analize ukazuju na razliku između tradicionalnog i digitalnog marketinga. Jedna od stavki koja se uglavnom nametala kao bitna razlika jeste bolja mogućnost merenja i efikasnije praćenje korisničkog puta od prve interakcije do krajnje konverzije. Zahvaljujući digitalnom maretingu i brojnim alatima, a pre svega tu govorimo o Google analitici (Google
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Nominations were announced this morning for the 24th Annual Webby Awards, the highest recognition of excellence on the Internet, presented by The International Academy of Digital Arts and Sciences (IADAS). Like so many other events that have had to pivot in response to the ongoing Covid-19 crisis, this year’s ceremony, appropriately dubbed Webbys From Home,…

In the days of sleek digital design, there’s nothing quite like the look of art inked fresh onto paper. Dustin Lee has always thought so, from the time he was a boy living with his grandmother in California, exploring her catch-all closet piled high with “junk” from her past: mid-century board games, comic books, matchboxes, …

The following post was written by Louis Poinsignon, a Network Engineer at leading web infrastructure and security company Cloudflare. As the Covid-19 emergency continues, the Internet is clearly playing a vital role. It allows friends and family to keep in touch and stay informed, it lets students attend classes, and it helps people everywhere accomplish…

Instagram is one of the most popular social media platforms among younger users. Even so, “Gen Z” might still be ignoring your image feed. While this may be frustrating, it’s not an insurmountable problem. Fortunately, there are plenty of ways to take a well-rounded approach to Instagram infamy. This means you can take advantage of the …

AUSTIN, Texas — April 23, 2020 –  WP Engine, the WordPress Digital Experience Platform (DXP), today announced that it has successfully completed a Service Organization Control (SOC 2®) Type II examination for its customer environment and User Portal. The audit, conducted by Holtzman Partners, found that WP Engine meets the SOC 2 standards for Security…

Choosing a web host is typically one of the first decisions you’ll make when setting up your website. However, over time you may come to regret your choice of provider. If this happens, you’ll be faced with the prospect of migrating your website from one host to another. Fortunately, that process is more straightforward than …

When it comes to your blog, success can come in many different forms. Regardless of your website’s niche, gathering certain data can help you determine whether your readers are loving the content you’re putting out or if you need to make some changes to increase engagement.  While collecting data about your blog might seem overwhelming …

If you’re a parent currently spending a lot of time at home with your kids, there’s no question you’re enjoying more of their company (than ever). That said, you might also be looking for educational activities that can occupy a bit of their time and help them learn something useful in the process.   GeekPack Create…

AUSTIN, Texas — April 9, 2020 –  WP Engine, the WordPress Digital Experience Platform (DXP), announced registration is open for its signature event, now in its fifth year, Summit/2020. Due to ongoing concerns around Covid-19, WP Engine has reimagined the conference for developers and marketers as a digital event, which will still take place on…

Content marketing is one of the primary means of getting your brand noticed online. However, without a well-developed marketing strategy, you may struggle when deciding where to begin, see your conversions sink, or launch an unsuccessful campaign. The good news? We’ve got you covered when it comes to creating your content marketing plan. There are …

When it comes to starting a website, web hosting is one of the most crucial yet most confusing aspects to tackle. With dozens of providers on the market, it can be hard to cut through the noise and figure out which one offers the best plan for you. Fortunately, several signs will make it clear …

As organizations of all sizes are forced to adapt to a suddenly changed marketplace, millions of small businesses now face an unprecedented cash-crunch: The median U.S. restaurant has just 16 days of cash in reserve and most retailers can only cover another three. There’s no question that the current medical crisis will affect us all…

Editor’s note: The following article was written by Jessica Starks, a Staff Writer at MemberPress, which is a WP Engine Partner that specializes in helping customers build successful, engaging membership-based businesses online. The lives of millions of people around the world have been drastically changed, and many are scrambling to figure out how to supplement…

A few months ago, working from home sounded like a dream. Now, thanks to a global pandemic and the ever-looming threat of COVID-19, students, parents, workers, and business owners are stuck at home, doing their part to #flattenthecurve. Many of you are under shelter-in-place orders, leaving home only for the essentials, and the rest are carefully practicing …

Driving organic traffic to your website is a critical part of your digital marketing strategy, and SEO remains a major focus for doing just that. But SEO is getting harder, additional strategies like paid search are becoming more expensive, and making an impact on social seems like a never-ending—and costly—challenge. Now more than ever, it’s…