What is digital marketing? Learn the essentials and get actionable strategies to attract, engage, and retain customers more effectively.

Please customers and protect margins: here’s how to determine the perfect ecommerce shipping strategy for your store and the right tools to accomplish it.

As access to third-party data declines, marketers can focus on an even better source: data provided by customers themselves. Here’s how.

Economy Candy knows how to succeed with WooCommerce: “There’s no limit to what you can do, what you can customize, what you can create.”

Global survey of 6,000 shoppers from Woo and Klaviyo reveals the rise of intentional purchasing and what it means for ecommerce brands

Increase your conversion rates during peak sales periods with Stripe Optimized Checkout Suite. Four tips to convert more.

Protect profits and win customers with a fool-proof strategy to ship products affordably, efficiently, and safely.

Make more money with your ecommerce store. Learn how to upsell and cross-sell effectively with these top strategies and tools.

Global survey of 6,000 shoppers from Woo and Klaviyo reveals the rise of intentional purchasing and what it means for ecommerce brands

Now available with the Stripe for WooCommerce extension (v9.8+), the new Optimized Checkout Suite is built for conversion. Powered by AI, it automatically surfaces the most relevant payment methods—like Apple Pay, Klarna, Affirm, and local favorites—to boost sales and speed up checkout.

Take in-person payments, online pre orders for local pickup, and more. All without confusing your inventory or books. How to merge physical & eCommerce sales.

Personalized marketing works. Here are three ways to use AI when building automation into your marketing workflows.

On August 29, 2025, the US government suspended the de minimis exemption for goods imported from all countries. This exemption previously allowed international shipments valued under $800 to enter the US duty-free and with simplified customs processing.  This change is most likely to impact online shoppers and small businesses in the US who source supplies …

Survey shows a growing “preparation gap” with larger merchants 3x more likely to use sophisticated strategies, but smaller businesses have the opportunity to catch up

Black Friday trends: Understand the best practices and recommended tech for your store’s BFCM and holiday strategy.

Run a sale in WooCommerce: Set a discount on all products, specific categories, or select items. These are the tools you’ll need.

As ecommerce revs up for the holidays, it’s time to prepare. Brand new survey data for Black Friday 2025 stats and trends from your friends at Woo.

Shoppers leaving before checkout? Find out the top reasons for cart abandonment — and how WooCommerce and Klaviyo recovery flows can win them back.

Find more customers in more places. Choose your platforms amongst the best marketplaces for multichannel selling — compare pros, cons, and features.

Operational efficiency and effective customer-facing processes are top priorities for growing ecommerce businesses. One of the best ways a business can boost these areas is by embracing automation, personalization, and AI.  With these methods, businesses are better equipped to tackle the most pressing challenges like scaling sales without expanding teams. Team growth only complicates matters …

Smile Brilliant has earned a 39x ROI on their Klaviyo investment — learn how automation has changed the game for their business.

Customers expect free shipping, but can you afford it? See how to offer it without hurting margins, plus proven tips to increase average order value.

Woo is excited to announce a new partnership with PayHelm, the automated data reporting and insights platform

Build a powerful social media strategy to drive traffic & sales. How to choose platforms, plan content, & connect with customers (tools + pro tips!)

Personalization isn’t just a nice-to-have; it’s essential. Build loyalty and convert more customers with these strategies.

Most ecommerce platforms bundle costs you can’t control For midmarket and enterprise businesses, strategic cost control of both hosting and technical capability is paramount for consistent growth. The ability to scale your technology stack to match your business phase is a major advantage in controlling long-term costs. The beauty of open source software lies in …

We sat down with the Brodo team — chef and founder Marco Canora and CEO Andrew Garner — at Marco’s East Village, Manhattan restaurant, Hearth, in late 2024 to learn more about their business. We discussed how Brodo started, where it’s going, and how WooCommerce has helped them along the way. The following video is …

A better checkout. One-click buying. More local payments. We’ve updated some of the core WooCommerce capabilities to help you customize without code, convert more customers, and stay flexible with the world’s best open source ecommerce platform. Boost conversions with modular, modern checkout  It’s faster, simpler, and converts 61% higher on desktop than using shortcode. The …

With Google for WooCommerce, Luna Glamping targets a high-end market, focusing on product quality, great customer service, and an excellent experience.

From blogs to podcasts, explore 10 organic marketing strategies that lift ecommerce visibility, foster loyalty, and cut dependence on paid ads