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En la transición de Universal Analytics (UA) a Google Analytics 4 (GA4) — que entrará en vigor totalmente en Julio de 2023 — muchas cosas serán diferentes. Un cambio significativo para propietarios, administradores y especialistas en marketing de sitios y aplicaciones, es cómo se monitoreará e informará el comportamiento de un usuario. Los informes “predefinidos” …

In the switch from Universal Analytics (UA) to Google Analytics 4 (GA4) — which will go fully into effect July 2023 — a lot of things have changed. One such change that has majorly impacted website and application owners, managers, and marketers is how user behavior is monitored and reported. UA’s “canned” reports (we say that …

For the third year in a row, WP Engine Poland has been honored with a Great Place to Work® certification. Our Poland-based team (including our hub in Kraków and distributed team members in Wrocław, Gdańsk, and other cities across the country) first met the eligibility criteria for Great Place to Work recognition in 2021, and…

There’s no shortage of website builders in 2023 for those looking for a robust and powerful CMS. But somehow, WordPress.org, an open-source content management system built in 2003, still takes the cake when it comes to customizability. There’s a simple reason for this: Community. WordPress has managed to tap into the international web design and …

No existe escasez alguna de creadores de sitios en el 2023 para aquellos que están buscando un CMS robusto y potente. Sin embargo, WordPress.org, un sistema de código abierto, dedicado a la gestión de contenido y creado en 2003, sigue siendo el mejor en cuanto a personalización. Hay una razón simple para esto: su Comunidad. …

This week, the 27th annual Webby Awards were presented in front of a live audience at Cipriani Wall Street in New York City.  The star-studded event, which recognizes excellence in web design and development, has been dubbed “the Internet’s highest honor,” and some of this year’s most impressive entries were built by the dedicated developers…

Antes de GA4, había… … UA… Y, antes de UA, había… … GA… Y, antes de GA, había…. … ¿Urchin? Bueno… Hablando en serio, no sabemos quién está a cargo de darle nombre a las cosas en Google. Pero aquí estamos. Google Analytics 4 (GA4) es una gran herramienta para analizar el rendimiento de sitios …

Before GA4, there was…. ….UA…. And, before UA, there was…. …GA…. And, before GA, there was…. ….Urchin? Okay… Seriously, I have no idea who’s in charge of naming stuff at Google. But here we are. Google Analytics 4 (GA4) as an analytics tool for website and app performance. GA4 is set to replace Universal Analytics, …

Malver (eng. malware) iliti zlonamerni softver predstavlja jedan od najčešćih oblika sajber napada. Malver je namerno dizajniran softver sa ciljem da nanese štetu računarima i računarskim sistemima i obično se koristi za krađu informacija, širenje virusa i drugih vrsta napada, kao i za špijuniranje i praćenje korisnika. Prema statistikama, oko 560.000 novih malvera se detektuje
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¿Cómo le va a tus correos electrónicos? ¿Tienen éxito con sus destinatarios? ¿Contienen información valiosa? ¿Los envías en el momento justo, con las líneas de asunto ideales? Una forma de evaluar todo eso, es monitoreando tus tasas de apertura de correo. Esta es una métrica crucial, para cualquier tipo de campaña de email marketing — …

How are your emails doing? Are they resonating with recipients? Do they contain valuable information? Are you sending them at the right times with the right subject lines? One way to evaluate all those factors is by keeping a close eye on your email open rates. This is a crucial metric for any kind of …

Por allá hace mucho — o así se siente, al menos — en el 2019, Google presentó Google Analytics 4 (GA4), el eventual reemplazo de Universal Analytics (UA). En marzo de 2023, Google comenzó a trasladar algunos sitios web que no excluidos de UA a GA4. Y una vez llegue julio de 2023, Universal Analytics dejará …

Waaay back — at least it feels that way — in 2019, Google unveiled Google Analytics 4 (GA4),  its eventual replacement for Universal Analytics (UA). As of March 2023, Google began moving websites that weren’t opted out from UA to GA4. When July 2023 rolls around, Universal Analytics will stop working with any new website data …

Los tiempos están cambiando. En los primeros años, AOL, Lycos y Ask Jeeves eran los motores de búsqueda más prominentes de la web (y la mayoría de nosotros pasábamos el rato en los viejos y confiables foros). Hoy en día, Google posee aproximadamente el 85% del mercado de búsqueda global. Y es que para casi …

The times, they are a’changin. In the early years, AOL, Lycos, and Ask Jeeves were the most prominent search engines on the web (and most of us hung out on old-fashioned forums). But now Google owns approximately 85% of the global search market. For almost all of us, it’s the default search engine on both …

At the end of 2021—and in alignment with WP Engine’s core value of “Committed to Give Back”—the block-based Full Site Editing theme, Frost, was acquired and open-sourced. By freely distributing Frost to a growing user base, it became an experimental theme that not only helped WordPress builders familiarize themselves with the new Site Editor, it…

There’s a small chance you may have missed the news, but last year, we had a very exciting team and line of products join us here at WP Engine. One of those products, Advanced Custom Fields (ACF), is the industry’s OG and favorite solution for registering custom fields, and it was warmly welcomed alongside the…

So, you want to promote your brand and share a message. You have heard that some people achieve this by setting up a blog, but others swear that creating a vlog is the way to go. Who is right? In some ways, both groups have a point. Blogs and vlogs both offer a range of …

Entonces, quieres promover tu marca y compartir un mensaje. Posiblemente, has oído que hay quienes logran esto con un blog, mientras otros tantos aseguran que crear un vlog es el camino a seguir. ¿Quiénes tienen razón? De cierta manera, ambos grupos tienen un punto. Los blogs y vlogs ofrecen, por sí mismos, una serie de …

Winners were announced this week for the 27th annual Webby Awards, including more than 60 innovative digital projects that make up the fourth Crafted with Code: a unique and interactive showcase of some of the best Webby-recognized websites brought to you by the Webby’s and WP Engine marketing teams. The Webby Awards are all about…

WP Engine creates the best hosting environment for our customers, and while we’re proud of the excellent service and premium WordPress products we provide, we also work hard to create a work environment that allows our employees to thrive. WP Engine UK, which includes our London team as well as our remote workforce across the…

It’s like two kids in a trench coat trying to pass off as an adult for a movie ticket. (In case you didn’t know, these kids actually tried it!) If you get a ‘Your connection is not private’ error when trying to access a website, it could mean the connection to the site isn’t encrypted, …

¿Conoces la historia del niño que se sube encima de otro y se ponen un abrigo largo, para parecer un adulto y comprar así un boleto de cine restringido para cierta edad? (Si no, ¡estos niños lo intentaron!)  Bien, algo similar puede ocurrir cuando ves el famoso error ‘La conexión no es privada’ o ‘Your …

Luego de dar el salto de Universal Analytics a GA4, puede que acostumbrarte te tome algo de tiempo. Tal vez necesites ayuda para encontrar información que solías ver regularmente. Es más, es posible que no sepas dónde encontrar nada. Afortunadamente, hay una poderosa herramienta para ayudarte: Google Analytics Intelligence. Es una herramienta de Inteligencia Artificial, …

After making the leap from Universal Analytics to GA4, you’ll likely spend some time learning your way around. You might need help finding insights you used to reference on the regular. In fact, you might not know where to find anything. Luckily, there’s a powerful tool that can help: Google Analytics Intelligence, an AI tool …

Captivating animations that hold your gaze while a webpage loads. Seamless transitions guiding you effortlessly through a website’s content. Unexpected bursts of color and motion as you interact with buttons on an app. Though subtle, these elements greatly influence your perception of a brand and your overall digital experience. So what brings these engaging details …

Esas pequeñas animaciones en las que te pierdes mientras que estás esperando que una página o función cargue completamente.  Encantadoras transiciones que captan tu atención y te inspiran a continuar de una sección de contenido a la siguiente en un sitio web.  Colores inesperados que resaltan y movimiento que atrapa tu atención a medida que …

En el internet, no hay límite de velocidad — pero, sí hay un velocímetro. La velocidad y el rendimiento de tu sitio web pueden impactar notablemente tu negocio. Son capaces de mejorar tu ranking en motores de búsqueda y SEO, aumentar la interacción de tu sitio web y generar más conversiones — y ganancias. Pero …

On the Internet, there is no speed limit – but thankfully, there is a speedometer. Your website’s speed and performance has a major impact on business. It can improve your search rankings and SEO, increase website engagement, and drive more conversions – and revenue. But before you can optimize your website’s speed, you need to …

After weeks of close calls and tight races, Torque Magazine has announced the winner of this year’s Plugin Madness competition. Advanced Custom Fields (ACF) has taken home the crown, earning the votes to secure a first place finish in the 2023 bracket. ACF allows developers to create and manage custom fields across WordPress sites, helping…