SEO

SEO Latest News

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Open-source software, open Schema protocol!

We’re massive advocates of using Schema structured data to help search engines understand website content. Our plugins automatically take care of anything Schema-related for you, but we know that we’re not the only ones to do so. It’s possible to use our Schema output in combination with other tools. Although, sometimes, things may not work …

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How to use social media (updated 2022)

Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus on? With …

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What is an XML sitemap and why should you have one?

A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, allowing Google to find your essential pages quickly, even if your internal linking isn’t perfect. This post explains what they are and how they help you rank better. What …

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Hosting guide: how to pick the right host for your site

Do you want to start a blog or online store? Then you’ll need a website. But did you know you’ll also need web hosting if you want to start your own website? There are many aspects to web hosting. You have to choose a host, a type of hosting, and many other things. That’s why …

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Meet the front-end SEO inspector in Yoast SEO Premium

Yoast SEO Premium has a new feature that helps you quickly check your SEO settings. The front-end SEO inspector is designed to help you do just that — inspect the metadata your post outputs right from the front end. You no longer have to open posts in the WordPress editor to see what you set …

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Yoast SEO Premium 19.1: new front-end SEO inspector

If you’ve been following our releases, you might notice that we’ve been pumping out a lot of new features recently. Continuing that momentum, we’re releasing yet another feature: the front-end SEO inspector. This tool allows you to quickly and intuitively view your SEO settings, without leaving the front end of your website. Besides that, we’re …

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Google Video vs. Bing Video: How does each search engine rank videos?

Google and Bing offer unique methods of video discovery, through https://google.com/video and https://bing.com/videos respectively. However, the way they discover, rank and present videos are very different. In this post, we’ll break down the ways in which the two platforms differ. And we’ll discuss what you need to do to make your videos well optimized for …

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Out now: Two technical SEO courses on hosting and crawlability

Today we are launching the first two in a series of technical SEO courses: Hosting and server configuration, and Crawlability and indexability! SEO is about more than using the right keywords and writing great content. Without a solid technical foundation, you risk losing the benefits of all your other SEO efforts. We know that technical …

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How to use emojis in your page title and meta description💡

With the rise of social media and smartphone adoption, emojis have gone from cute icons we add to our text messages to becoming an integral part of our day-to-day communication. For many people, emojis belong to social media and text messages, as we mostly use them in these contexts. But did you know that you …

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How to use the Google snippet preview in Yoast SEO

You need to have nice-looking snippets to get more clicks. One way to ensure your site looks good when it appears in the search results is to use Yoast SEO’s Google snippet preview. It simulates what a search result for your page would look like and allows you to edit the tile, slug, and description! …

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Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements

We’re always working to improve and refine the Yoast SEO user experience with every release. In this release, we’ve rolled out improvements to our Schema structured data implementation and fixed a couple of bugs. Aside from that, we’ve decided to include some exciting additions to our plugins, starting with a new emoji picker tool and …

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Schema – why you NEED Yoast SEO to do it right!

You might have heard that you need structured data on your website. Not only will Google understand your content better, but it will also increase your chances of getting those shiny rich results. In Yoast SEO, we output Schema as a graph. This means it’s all tied together and the relationship between various elements is …

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You can now buy Yoast SEO Premium on WordPress.com

Something to celebrate! WordPress.com customers with a paid plan can now buy Yoast SEO Premium straight from the backend. Yoast SEO is the first premium plugin to offer paid services to customers on WordPress.com. It doesn’t matter if you have a Starter, Pro, ecommerce, or business plan — all paying plans are eligible. Now, everyone …

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How to write an SEO-friendly product description with Bertha.ai

Are you struggling to write product descriptions that are both SEO-friendly and engaging? If so, you’re not alone. It can be tough to strike the right balance between the two. Luckily, we found an awesome tool to help you. Bertha.ai is an AI-powered platform that makes it easy to write SEO-friendly product descriptions. In this …

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Things we don’t do in Yoast SEO and why

We take pride in our products and our company history here at Yoast. We’ve been around since 2010 and we’ve helped to optimize millions of websites across numerous industries. Throughout our existence, we’ve introduced many new features and made countless improvements to our plugins. The Yoast SEO plugins that you’ve come to know and love …

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New in Yoast SEO Premium: the word complexity assessment

We’ve always been proud of our readability analysis. It has not only helped us in writing readable text for the web, but also thousands of other users running Yoast SEO. Today, we’re introducing the latest addition to our readability analysis in Yoast SEO Premium: the word complexity assessment. Let’s explore what it is and how to …

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Yoast SEO 19.3: Schema improvements, new word complexity assessment

Something has to be readable for machines and humans to understand it, right? Easy-to-read content has a greater chance of success as more people tend to understand it quickly. The same goes for machines — search engines rely on structured data to help them understand the meaning of your pages. In Yoast SEO 19.3, we’re …

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Beyond YouTube: Other sites to post your videos

YouTube is the biggest video website in the world. Over a billion hours of video are watched each day. But while YouTube is the primary home for videos on the internet, there are other places worth uploading your videos to in order to reach a wider audience. In this post, we provide a comprehensive list …

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Why you should use synonyms and related keywords

Using the right keywords is essential in SEO. Because using the words your audience searches with will help your posts and pages rank. That’s why we always tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding the perfect keyword, why shouldn’t you use it over …

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Save time in SEO with these 6 tips

Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy with leading your company, blogging, or making your customers happy with the goods they need. SEO might not be top of mind at all times. Yet, you also know that higher rankings …

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What’s new in Google News – with Barry Adams

With the 20th birthday of Google News coming up, Google launched a new version of Google News last week. Barry Adams, the news SEO specialist, sheds light on the new look of Google News in this post. What are the exact changes, and what does it mean for publishers, readers and SEO? As a bonus, …

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Writing with Yoast SEO and Bertha – a content AI tool

If you’re a content creator, you’ve probably considered using a content AI tool to help you write. After all, these tools can be extremely helpful in generating ideas and getting your creative juices flowing. But is it really a good idea to rely on an AI tool for your writing? I wrote this post together …

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Bot traffic: What it is and why you should care about it

Bots have become an integral part of the digital space of today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the functions they’re designed for. But what does this all mean for …

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Towards a trusted web: Timestamp content with WordProof

The worldwide web is one of the greatest achievements of mankind. It has revolutionized communication and allowed for a stunning amount of innovation to happen. As a place without regulation, the web was allowed to grow tremendously. But today, we cope with the side-effects of that unregulated growth: misuse hurts people and even democracies. Now, …

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We’re launching an IndexNow integration in Yoast SEO

Over the last couple of months, there’s been a lot of talk about a new protocol called IndexNow. This new protocol automatically notifies search engines that support it about all the updates on your site. While initially skeptical about this development, we’ve decided to add an IndexNow integration to Yoast SEO Premium 18.8. What is …

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Yoast SEO 19.2: IndexNow, crawl settings, and WordProof

Today is a good day. The next batch of Yoast SEO releases comes with a ton of new stuff that helps your site get noticed by search engines. We’re launching an IndexNow integration, expanded our crawl settings with advanced features, and added a WordProof integration to help timestamp privacy pages on the blockchain. Read up …

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IndexNow: What it is and how it benefits you

One of the most important aspects of SEO is ensuring your content is crawled and indexed by search engines. In fact, without your content in the index, your website won’t be able to generate traffic from search at all. But indexing isn’t always a fast process. There are a lot of factors affecting how fast …

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SEO basics: What is content pruning?

If you own a website or a blog, you probably often think about what new content to create. But did you know it’s also essential to focus on your existing content? Having many low-performing posts or pages on your website is not a good look for your business or Google. Did you know that outdated, …