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Black Friday: Get serious with your site, go Yoast SEO Premium

Nobody wants to perform for an empty room. If you have a website, you want traffic. You want conversions and sign-ups. The best and most sustainable way to attract traffic is by performing well in the search engines. To get there, your site needs technical excellence, a fantastic site structure and an awesome content strategy. …

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The latest news in SEO and WordPress: November 2020

Another great edition of our monthly SEO news webinar has come and gone. In the November 2020 edition, we opened up broadcasting for everyone — not just members of the Yoast SEO academy. Joost de Valk and Jono Alderson once again discussed a lot of news regarding SEO, Google, WordPress and Yoast itself. In this …

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Image SEO: Optimizing images for search engines

Whether you’re a blogger or write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and also contribute to your website’s SEO. This post explains how to fully optimize an image for SEO and …

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What is structured data?

You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And what does it have to do with SEO? We’ll explain all of this, and how …

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Structured data for beginners: New and free training course!

Today, we’re adding a NEW and FREE training course to Yoast SEO academy: Structured data for beginners! Want to get noticed in Google? Want your pages to stand out from the other search results? Then you need colorful, rich results that entice people to click. To show rich results for your website, search engines need …

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Yoast SEO 15.3: Zapier integration and Hebrew word forms

Today, we’re launching Yoast SEO 15.3. In this release, we have the regular round of improvements and enhancements, plus a couple of awesome additions for Premium users. We’ve added another language to our roster: Hebrew. And, we’ve partnered with the popular automation platform Zapier to help you improve your publishing flow. Find out more about …

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Open source: Better solutions and a more inclusive society

Perhaps you’ve heard of it: open source. If you’re familiar with it, it’s likely you’re somehow into software development, where it’s used as a collaborative model. But it’s so much more than that! It can be used elsewhere too and you don’t even need to be a developer to contribute to open source. Are you ready to explore the global phenomenon called open source? Let’s go!

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Coming soon: Free Structured data for beginners course!

Have you noticed that, over the years, search engines have been changing the way they show you the results of your search? These results are becoming more visual, notable, and clickable. This means that it really pays off to be one of these results! The good news is that you can increase the chance of …

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An introduction to Microsoft Clarity

Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, …

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Save 11% this Singles’ Day: Give your website some extra love ❤

We know building an online presence is not easy, so why not give your website some well-deserved TLC? Maybe add a Yoast plugin? Or two? It will save you time and increase your chances of ranking higher! And, what better time to give your website some extra love? We’re celebrating Singles’ Day with an awesome …

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How to use the readability analysis in Yoast SEO

Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, …

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An introduction to Microsoft Bing Webmaster Tools

As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO issues and opportunities. Using these tools can help you to make improvements which help boost your performance in all search …

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10 ways to improve mobile UX

You have a mobile website, right? Is it responsive or did you use a plugin to make it look good? Does it convert? As mobile internet usage has exploded over the years, your mobile website’s user experience (or mobile UX) should get as much attention as the user experience of your desktop website. Even more so, …

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Instagram for your business: a guide to getting started

Last month, Instagram celebrated its 10th birthday. During this decade, it has grown from a ‘Facebook for teenagers’ to an established social media platform used all over the world. And no, these users are not just teenagers anymore. Instagram is a great platform to come into contact and strengthen your relationship with your audience. In …

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The latest news in SEO and WordPress: October 2020

October is coming to an end and this means that we hosted another SEO news webinar at Yoast HQ. If you’re not familiar with this recurring event yet: it’s a monthly webinar at which our experts Joost and Jono discuss the latest news when it comes to Google, Bing, WordPress and everything related to SEO. …

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Google Discover: What it is and how to get your content in

Google Discover offers users a different way to search. Actually, it’s not really search — it’s queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it can provide even better content the …

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Yoast SEO 15.2: Swedish word forms, Slack URLs, performance

Today, we are releasing Yoast SEO 15.2 into the wild. For this release, we’ve focussed on providing word form support for another language: Swedish. We have also added an interesting improvement for Slack users — better visibility for your content when your URL is shared on Slack. Last but not least, we improved the performance …

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Using Google’s search results to create great content

To get your page to the top of the search results, you need to create content that people are actually looking for. That’s why you need to consider search intent before you start writing. Google is getting better and better at guessing what people want or need when they type in their – sometimes cryptic …

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Why focus on long-tail keywords?

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

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Facebook & Instagram embeds on WordPress break soon

Some time ago, Facebook announced that it would change the way it handles embeds on other sites. From October 24, you can no longer simply paste your links in WordPress to make your Facebook and Instagram content appear on your site. Because of this matter, WordPress has to drop support for the Facebook oEmbed API. …

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Keyword research tools: which ones to use?

If you want to do high-quality keyword research, you’ll need invest the time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. Doing all that …

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Google Search On 2020 event: AI improvements for search

Search is a never-ending story. A search engine is never done fine-tuning the way they get their results to you in a way that makes sense for them and for you. First, Google was all about digging through loads of information to find what you need, but now, AI increasingly helps them make sense of …

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How to choose the right focus keyword

In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. If you do, Yoast SEO will run a check on the content of that page to see if search engines …

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Yoast and SEMrush working together

Today we’re announcing something really awesome: Yoast has partnered up with SEMrush. The reason why we’re so excited? Keyword research is hard, getting keyword data is even harder and this puts it at your fingertips. Right where you’re writing. Why would Yoast and SEMrush work together? Yoast has a lot of users; 11 million+ websites …

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Yoast SEO 15.1: Keyword research with SEMrush

Wouldn’t it be cool if you could get keyword data while working on your content in Yoast SEO? Well, we asked ourselves that same question and now we have an answer! Yes, you can now find related keyphrases inside the post editor. And it’s not any old data — no, it’s powered by our good …