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If you’re a freelancer, you probably already have a solid Facebook page, current LinkedIn account, or Twitter presence. But if you’re looking to land top clients and thrive in a saturated market, relying on social media isn’t enough. You also need an outstanding online portfolio. The benefits of a digital resume are tenfold — seriously.  …

Designing a website is easier than it has ever been. Long gone are the days of manual coding and restrictive print-based layouts. Today, almost anyone can create a gorgeous, responsive, functional site in minutes — as long as you know where to start. Fortunately, the basics of website design are relatively easy to understand if …

In the midst of the current events surrounding racial injustice around the world, WP Engine is dedicated to doing the work required to combat systemic racism, bias, and violence experienced by the Black community.  As discussed in companywide meetings and conversations, each of us has a role to play, and these systemic problems require a…

Hey, champ. We see you killin’ that small business game. You’ve got a great business plan, a dedicated team, and a brand with lots of potential. But as you get things going, you know need something else: a web presence.  But there’s a problem.  You don’t know exactly how to build a website to make …

In this ongoing blog series, we speak with WP Engine employees around the globe to learn more about their roles, what they love about the cities they work in, and what they like most about working at WP Engine.  In this interview, we speak to Director of Engineering, Haidee McMahon, who’s been with WP Engine…

Here’s a little-known fact: before Shark Tank was the massive TV hit we all know, it was a Canadian television program called Dragon’s Den, and it included only two members of the cast who are on the show today—Kevin O’Leary and Robert Herjavec. The latter—who in addition to his position on Shark Tank is the…

AUSTIN, Texas – June 15, 2020 – WP Engine, the WordPress Digital Experience Platform (DXP), today announced it has appointed Jason Teichman as Chief Operating Officer.  As COO of WP Engine, Jason will be responsible for overseeing the full customer journey of the business, driving strong operational excellence, global growth and amplifying the company’s customer-inspired…

As so much activity has moved online over the past few months, the digital experience and the human experience have truly overlapped.   From retail to restaurants, eCommerce has kept businesses up and running. From universities to yoga studios, online courses are now the best way to keep people engaged. Every organization, across every industry, has…

During the 2009 recession — “I guess we can call that the small recession now,” Chase Clark quips — Clark decided he was ready for a new adventure. A longtime journalist and graphic designer, he was living in South Florida, working for a company that produced NFL game magazines. When the economy started to tank, …

WP Engine today announced that together with our employees we will donate $115,000 to Covid-19 relief efforts around the world by matching the sponsor fees from our SUMMIT/2020 customer event and using the funds to match over 3X the $26,000 donated directly by WP Engine and Flywheel employees. Donations are being given to several employee-selected…

AUSTIN, Texas – June 10, 2020 – WP Engine, the WordPress Digital Experience Platform (DXP), today announced it is making its Genesis Pro offering, a site-building solution, available for purchase via a subscription on StudioPress which will include one year of free hosting on WP Engine’s platform (limited time only). The subscription also includes access…

In this ongoing blog series, we speak with WP Engine employees around the globe to learn more about their roles, what they love about the cities they work in, and what they like most about working at WP Engine.  In this interview, we talk to Agency Alliances Lead, EMEA, James Hall, who’s been with the…

Once upon a time…. It’s a hallmark of classic storytelling, but the practice is as old as time itself. What began as cave drawings and hieroglyphics developed into oral tradition, alphabets and the written word, and in the last century, technology and media. Storytelling is the key to evolution. People relate to stories. They feel them …

Businesses are staring down the difficult challenge of digital innovation as never before. Massive amounts of activity have moved online in recent months, and consequently, being able to change and adapt to a new digital reality has become a major test for organizations of all shapes and sizes.  This has been felt across every industry,…

One of the many reasons WordPress is such a popular platform is its versatile theme system. Themes enable you to create gorgeous designs easily and even get access to advanced features. All you have to do is pick the right one! Technically, you can use any WordPress theme to build your website. However, some themes …

Since WP Engine was founded in 2010, creating a workplace that fosters diversity and inclusion has been a company-wide priority, and we’ve worked hard to make sure it permeates our entire organization.  The belief that each person is welcome at WP Engine and encouraged to be their true self is a pervading one for us—it’s…

Clean and concise copy on your website can be incredibly powerful. If you have to write an entire novel to convince your site’s users to take action, you’re probably doing something wrong. In many cases, only a few words should suffice to drive conversions. With microcopy, you can quickly direct users to take the actions …

When Google launched its Site Kit plugin for WordPress last fall, WordPress users—particularly those who rely on their websites to drive revenue—rejoiced. The plugin effectively brings multiple Google services—including Analytics, AdSense, PageSpeed Insights, and Search Console—under one roof to offer users a comprehensive dashboard view of the way people are interacting with their sites.  Now…

As we detailed in the introductory installment of this blog series, full site editing is a coming change to WordPress core, which will broaden the use of blocks so they can be used in other places on a website, such as the header, the footer, or the sidebar. While the first post explained some of…

WordCamp Europe kicks off next week, and the three-day conference, which has moved online, will be a wonderful opportunity for the European WordPress community and beyond—everyone from casual WordPress users to Core developers—to discuss all things WordPress, share ideas, and network with one another.  Now in its eighth year, the conference offers a wide range…

Whether it’s funny cat videos, a repair how-to, a livestream on your favorite gaming channel, or the latest Carpool Karaoke, you’ve likely watched a YouTube video — or several — today. In fact, the site boasts a usership of more than two billion — almost one-third of the internet! Founded in 2005 in an office garage, …

The following post was written by Kris Hadlock, President and CTO, at website migration specialist WordHerd. Migrating a website from one platform to another may seem like a straightforward process, but there are many factors to take into consideration. You may be thinking that it simply involves a copy and paste of content, downloading and…

WP Engine Summit/2020 is just around the corner, and if you still haven’t registered for our signature, Digital Breakthrough event, make sure and sign up now— registration is free! Like so many events that have moved online due to concerns surrounding Covid-19, this year’s conference was designed as a completely virtual event, full of informative…

AUSTIN, Texas — May 22, 2020 — WP Engine, the WordPress Digital Experience Platform (DXP), today announced the public release of the full-length documentary make|SHIFT, which explores the history of modern advertising and the role that creative technology played in its evolution. The film highlights the makers, agencies, and brands who had the courage to…

As much of the world continues to live under orders to minimize physical interaction, we’ve all gotten a feel for what life looks like in a world where COVID-19 is ever-present. Some have lost jobs and are struggling to make ends meet. Some are wrestling with the anxiety and uncertainty caused by this global crisis. …

Search Engine Optimization (SEO) is a collection of techniques used in web design and content creation to increase your website’s reach. When done right, your search engine rankings should improve and your website’s traffic can increase. That’s why knowing to what extent your SEO strategy is making a difference is essential. Fortunately, tracking your website’s metrics …

If you are tuned into WordPress news sources or online communities, you’ve probably heard chatter about how full site editing is coming to WordPress. What exactly does that mean and what do you need to know to be prepared for the changes ahead? Those questions (and many more) are what we’ll cover in this article…

With the massive shift to a remote work model in response to the Covid-19 pandemic, leaders at organizations of all sizes face a litany of new challenges that require bold action to overcome.  Communicating effectively across the organization, continuing business momentum and growth, and nurturing a strong, inclusive companywide culture are just a few of…

Digital activity has exploded in response to the social and economic impacts of Covid-19, and as brick-and-mortar shops remain shuttered, more and more business continues to move online.  While some organizations were well-positioned for a pivot to this type of larger digital footprint, others have needed more time to make the shift. Indeed, in today’s…

Talk about the American dream: Sofia Kaman Fine Jewels started from Sofia Kaman’s one-bedroom apartment and now has a Los Angeles store and a website that caters to customers around the globe. Initially, Sofia started making jewelry simply for fun. In 2001, she had just married her husband, Geoff Kaman, who encouraged Sofia to launch her …