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Since WP Engine was founded in 2010, creating a workplace that fosters diversity and inclusion has been a company-wide priority, and we’ve worked hard to make sure it permeates our entire organization.  The belief that each person is welcome at WP Engine and encouraged to be their true self is a pervading one for us—it’s…

Clean and concise copy on your website can be incredibly powerful. If you have to write an entire novel to convince your site’s users to take action, you’re probably doing something wrong. In many cases, only a few words should suffice to drive conversions. With microcopy, you can quickly direct users to take the actions …

When Google launched its Site Kit plugin for WordPress last fall, WordPress users—particularly those who rely on their websites to drive revenue—rejoiced. The plugin effectively brings multiple Google services—including Analytics, AdSense, PageSpeed Insights, and Search Console—under one roof to offer users a comprehensive dashboard view of the way people are interacting with their sites.  Now…

As we detailed in the introductory installment of this blog series, full site editing is a coming change to WordPress core, which will broaden the use of blocks so they can be used in other places on a website, such as the header, the footer, or the sidebar. While the first post explained some of…

WordCamp Europe kicks off next week, and the three-day conference, which has moved online, will be a wonderful opportunity for the European WordPress community and beyond—everyone from casual WordPress users to Core developers—to discuss all things WordPress, share ideas, and network with one another.  Now in its eighth year, the conference offers a wide range…

Whether it’s funny cat videos, a repair how-to, a livestream on your favorite gaming channel, or the latest Carpool Karaoke, you’ve likely watched a YouTube video — or several — today. In fact, the site boasts a usership of more than two billion — almost one-third of the internet! Founded in 2005 in an office garage, …

The following post was written by Kris Hadlock, President and CTO, at website migration specialist WordHerd. Migrating a website from one platform to another may seem like a straightforward process, but there are many factors to take into consideration. You may be thinking that it simply involves a copy and paste of content, downloading and…

WP Engine Summit/2020 is just around the corner, and if you still haven’t registered for our signature, Digital Breakthrough event, make sure and sign up now— registration is free! Like so many events that have moved online due to concerns surrounding Covid-19, this year’s conference was designed as a completely virtual event, full of informative…

AUSTIN, Texas — May 22, 2020 — WP Engine, the WordPress Digital Experience Platform (DXP), today announced the public release of the full-length documentary make|SHIFT, which explores the history of modern advertising and the role that creative technology played in its evolution. The film highlights the makers, agencies, and brands who had the courage to…

As much of the world continues to live under orders to minimize physical interaction, we’ve all gotten a feel for what life looks like in a world where COVID-19 is ever-present. Some have lost jobs and are struggling to make ends meet. Some are wrestling with the anxiety and uncertainty caused by this global crisis. …

Search Engine Optimization (SEO) is a collection of techniques used in web design and content creation to increase your website’s reach. When done right, your search engine rankings should improve and your website’s traffic can increase. That’s why knowing to what extent your SEO strategy is making a difference is essential. Fortunately, tracking your website’s metrics …

If you are tuned into WordPress news sources or online communities, you’ve probably heard chatter about how full site editing is coming to WordPress. What exactly does that mean and what do you need to know to be prepared for the changes ahead? Those questions (and many more) are what we’ll cover in this article…

With the massive shift to a remote work model in response to the Covid-19 pandemic, leaders at organizations of all sizes face a litany of new challenges that require bold action to overcome.  Communicating effectively across the organization, continuing business momentum and growth, and nurturing a strong, inclusive companywide culture are just a few of…

Digital activity has exploded in response to the social and economic impacts of Covid-19, and as brick-and-mortar shops remain shuttered, more and more business continues to move online.  While some organizations were well-positioned for a pivot to this type of larger digital footprint, others have needed more time to make the shift. Indeed, in today’s…

Talk about the American dream: Sofia Kaman Fine Jewels started from Sofia Kaman’s one-bedroom apartment and now has a Los Angeles store and a website that caters to customers around the globe. Initially, Sofia started making jewelry simply for fun. In 2001, she had just married her husband, Geoff Kaman, who encouraged Sofia to launch her …

We know you’ve been adapting to a new normal these days.  You’re a slave to your in-home wifi, your social interactions are taking place behind a screen, and your work “watercooler” moments are happening online, not around the office Keurig. But if you’re a business owner, those aren’t the only ways your working life has …

COVID-19 has had severe ramifications, not only from a health standpoint but economically as well. With most people staying home and practicing social distancing, businesses that rely on in-person transactions are moving online. We’ve already outlined how to pivot your business model, update your website, and lead a team remotely during the coronavirus outbreak. But there’s …

Ever since the coronavirus crisis hit, it can sometimes feel like it has affected every area of our lives. Anyone who is now homeschooling kids or suddenly spending way too much time over a hot stove can vouch for that! Of course, that includes business too, and if you’re a business owner, there’s a good …

In this ongoing blog series, we speak with WP Engine employees around the globe to learn more about their roles, what they love about the cities they work in, and what they like most about working at WP Engine.  In this interview, we speak with Sales Executive Caitlin McPhail, a two-year veteran at WP Engine’s…

AUSTIN, TEXAS and KRAKÓW, POLAND – May 5, 2020 – WP Engine, the WordPress technology company, today announced the opening of its newest office in Kraków, Poland, which will serve as a global innovation hub for a range of software engineering functions supporting WP Engine’s pan-EMEA and worldwide customer and technology business. The office is…

In this ongoing blog series, we speak with WP Engine employees around the globe to learn more about their roles, what they love about the cities they work in, and what they like most about working at WP Engine.  In this interview, we speak with Sales Operations Analyst Alex Schimpf, who’s worked at our London…

Every entrepreneur knows that starting a small business is never easy. There are a few challenges that are to be expected — from building the perfect team to discovering exactly who your customer is, to creating a social media presence, just to name a few. One thing we never expected? Dealing with the economic blowout from …

WordPress 5.4, or “Adderley” (named for jazz great Nat Adderly), was released at the end of March, and after extensive testing and evaluation by our engineering teams, it’s now the default version of WordPress for new WP Engine customers and sites created. To find out which version of WordPress you’re currently running, log into your…

In this ongoing blog series, we speak with WP Engine employees around the globe to learn more about their roles, what they love about the cities they work in, and what they like most about working at WP Engine.  In this interview, we speak with Marketing Events Manager Kelsey Webb, a more-than three-year veteran at…

Nominations were announced this morning for the 24th Annual Webby Awards, the highest recognition of excellence on the Internet, presented by The International Academy of Digital Arts and Sciences (IADAS). Like so many other events that have had to pivot in response to the ongoing Covid-19 crisis, this year’s ceremony, appropriately dubbed Webbys From Home,…

In the days of sleek digital design, there’s nothing quite like the look of art inked fresh onto paper. Dustin Lee has always thought so, from the time he was a boy living with his grandmother in California, exploring her catch-all closet piled high with “junk” from her past: mid-century board games, comic books, matchboxes, …

The following post was written by Louis Poinsignon, a Network Engineer at leading web infrastructure and security company Cloudflare. As the Covid-19 emergency continues, the Internet is clearly playing a vital role. It allows friends and family to keep in touch and stay informed, it lets students attend classes, and it helps people everywhere accomplish…

Instagram is one of the most popular social media platforms among younger users. Even so, “Gen Z” might still be ignoring your image feed. While this may be frustrating, it’s not an insurmountable problem. Fortunately, there are plenty of ways to take a well-rounded approach to Instagram infamy. This means you can take advantage of the …

AUSTIN, Texas — April 23, 2020 –  WP Engine, the WordPress Digital Experience Platform (DXP), today announced that it has successfully completed a Service Organization Control (SOC 2®) Type II examination for its customer environment and User Portal. The audit, conducted by Holtzman Partners, found that WP Engine meets the SOC 2 standards for Security…

Choosing a web host is typically one of the first decisions you’ll make when setting up your website. However, over time you may come to regret your choice of provider. If this happens, you’ll be faced with the prospect of migrating your website from one host to another. Fortunately, that process is more straightforward than …