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Nominis podcast – episode 075: email marketing

Episode 075 discusses the role of Email marketing for web merchants. through email communication the conversion rate is around 4-5 percent, there’s the opportunity for remarketing, up-selling, cross-selling, building loyalty relationships through this communication, etc.

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Nominis podcast – episode 072: eCommerce legislature

In Nominis episode 072, attorney Dijana Kladar discussed eCommerce legislation. Key topics included aligning webshops with law, avoiding penalties, and differences in EU markets. She highlighted the importance of legal compliance and consumer awareness in the evolving digital commerce landscape.

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And that’s the way the (third-party) cookie crumbles…

As user privacy takes center stage, a major shift is unfolding in the online marketing realm. The upcoming years will witness the gradual phasing out of third-party cookies, a move that is being hailed as one of the most pivotal changes in the world of digital advertising over the past decade.

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Nominis podcast – episode 071: No bullshit guide to SEO

Episode 071 of Nominis discusses the evolving landscape of SEO. Guest Davor Bomeštar emphasizes the shift in content quality and the importance of creating authentic, well-researched content for webshops. He highlights the need for thematic authority and predicts significant changes in SEO dynamics due to Google’s integration of AI technologies.

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Three books for web developers (2024 edition)

I’m writing a short blog post about three books and asked GPT4 to create a featured image that you can see on the right. Now, drawing a backbone tie for “Coders” is a ROFL material, but having DALL-E convert “to sell” > “to L” and then attribute it to Stephen King is just AGI perfection 🙂

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The bull run yell, is boring as hell

The crypto bear market reigned supreme for two long years, so the current rallying for a bullish return is a predictable human endeavor. However, reducing technology to a mere price roller-coaster fuels superficial narratives that persistently distort the web3 industry – a trend that’s been ongoing for 15 years.

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Nominis podcast – episode 070: Copy is (not) dead!

Episode 070 of Nominis explores the impact of ChatGPT on online retail copywriting, featuring insights from Croatian experts Nenad and Nebojša. The discussion centers on the balance between AI tools and human creativity in crafting effective web content, and the evolving role of copywriters in the digital landscape.

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Nominis podcast – episode 069: What do online shoppers want?

Episode 069 of Nominis discusses Croatian online consumer behavior, focusing on their preference for price and delivery speed. The conversation highlights the need for customer education and sustainable delivery options, and explores research methodologies in understanding online shopping trends.

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Nominis podcast – episode 067: Open source VS custom webshop

We decided to give you a slightly different format of Nominis, with two guests instead of two hosts. The topic discussed was which platform to choose when starting the development or redesign of a webshop. We invited representatives from two, figuratively speaking, opposing camps for this occasion – our own Krešimir Končić as a representative of open-source platforms and Ernest Antolović from Shipshape agency as a representative of custom solutions.

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Changing the game with Game changer 2.0

The second edition of the Game changer conference demonstrated that in just one year, an organizer can turn a ‘just another tech conference’ into a standout event. Over 100 speakers highlighted the vast potential of merging the gaming industry with WEB3, covering areas like eCommerce, cybersecurity, marketing, and of course, inevitable, artificial intelligence.

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Nominis podcast – episode 066 with Boris Trupčević

Boris Trupčević is a former media director, former editor-in-chief of the largest Croatian newspaper, and former CEO of a successful multinational eCommerce brand. In addition, Boris is an investor, advisor, mentor and supporter of startups, consultant and speaker, but also a Camino survivor.