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Try AI-powered SEO with 10 free Sparks.

Writing the right SEO title or meta description can be time-consuming, especially when unsure what works best. That’s where Yoast AI Generate comes in. Now, all Yoast SEO users can try it with 10 free Sparks.  What does Yoast AI Generate do?  Yoast AI Generate suggests SEO titles and meta descriptions based on your content …

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Updated llms.txt: More control for future discovery 

AI tools are changing how people discover your website, and not always in the way you’d want.  They might surface old blog posts, low-priority pages, or content that no longer reflects your brand. That can confuse users, damage trust, and dilute your expertise.  That’s where llms.txt comes in. And now, you can personalize it.  Choose …

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What is Google AI Mode? 

Google AI Mode is search with a brain. It uses AI to answer questions directly, so it’s no longer about just blue links. Type, talk, or upload a photo, and it gives you a useful summary plus follow-ups. Here’s how it works and why it matters.  Say hello to Google’s AI Mode Google AI Mode …

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Holiday season SEO: 10 tips to start preparing!

The summer is well on its way. Should you already start preparing for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google is something you take time to do. It’s never too early to start getting your deals ready. So, if you are a merchant with …

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What is off-page SEO?

Off-page SEO is everything you do outside of your website to help it rank better in the SERPs. On-page SEO focuses on content, site structure, and technical improvements, but off-page SEO looks at building credibility from outside. There are many ways to get there, from link building to social media to earning those coveted brand …

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Mid-year SEO checkup: What’s working, what’s not? 

Midway through the year is a good time to see how your SEO is holding up. Search habits shift, rankings change, and AI is reshaping how people find information. A mid-year SEO checkup isn’t about starting over. It’s a check-in to spot what’s working, what’s not, and what to adjust going forward. Traffic and rankings: …

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Redesigning onboarding for impact: A service design approach 

First impressions stick, especially in UX. When we saw that new users of our Yoast SEO for Shopify app were skipping key steps or dropping off early, we knew our onboarding wasn’t working. Using journey mapping and service blueprints, we redesigned the experience to be faster, clearer, and more supportive from the start. Here’s how …

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Redesigned Shopify onboarding: thoughtful UX, real impact 

Today we’ve launched a redesigned onboarding experience for Yoast SEO for Shopify, built to guide, support, and empower every user from the moment they install. Customer-centric marketers and designers know, first impressions matter, and thoughtful onboarding is the first step to long-term success.  A new onboarding, designed with care  We’ve simplified the setup process, removed unnecessary …

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10 tips to streamline your blog content workflow

Content production seems quite simple, in principle. You develop an idea, write about it, do SEO checks, and click publish. Simple, right? It never turns out that way, especially when working with a team. Miscommunications, last-minute changes, and confusion about what needs to happen when. We’ve all been there! Try these ten tips to streamline …

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12 AI tools that will elevate your SEO game

In the last few years, we have seen loads of exciting developments in AI. New tools are popping up left and right, helping with a wide range of tasks. AI is finding its place in every market, from writing to keyword research to fact-checking. The rise of this phenomenon is undeniable. Let’s explore a few …

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How to create a good meta description

The meta description summarizes a page’s content and presents it to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade users to click on your result! This post will show you the characteristics …

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Optimize your content directly in Google Docs with Yoast SEO

Optimize your content directly inside Google Docs. Yoast SEO’s new Google Docs add-on provides real-time SEO and readability analyses in your writing environment, eliminating the need for multiple apps or CMS logins. You’ll produce fully optimized content faster, collaborate smoothly, and deliver content your audience and search engines love. Here’s why you’ll love it: Yoast …

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Update on Yoast AI Optimize for Classic Editor 

Recently, we announced the rollout of Yoast AI Optimize for the Classic Editor in WordPress. We’re excited to see the positive response and engagement with this new feature.  During the initial rollout, we discovered a technical issue where unintended classes were being added to content for some users. While these added classes are harmless and …

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How to find the perfect SEO-friendly WordPress theme

We’ve seen it happen so often. You have a great blog or site, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order: layout/look and feel, usability, and optionally, room for advertising. If the theme meets your needs in …

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New: Future proof your website for tomorrow’s visitors with Yoast SEO llms.txt

Increased usage of AI is changing how people discover businesses and services online. While your website may be optimized for traditional search engines, large language models (LLMs) process your website’s information differently. Our new feature, llms.txt offers to bridge the gap. Yoast SEO generates a file that highlights the most important, up-to-date content on your …

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Site Kit by Google insights in your Yoast SEO Dashboard

Ever feel frustrated having to jump between different apps just to check your site’s SEO performance? We’ve simplified things for you. Yoast now seamlessly integrates insights from Site Kit by Google (Google Analytics and Search Console) right into your Yoast Dashboard, giving you one clear view to manage your website’s SEO effectively. Here’s why you’ll …

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Yoast AI Optimize is now available for Classic Editor

We’re excited to announce that Yoast AI Optimize is now also available when using the Classic Editor in WordPress! Please note: there has been an update to this feature. Learn more. You’ve finished your copy, great! But those pesky Yoast SEO Analysis lights aren’t all green and you have to make manual changes. That’s where …

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The beginner’s guide to SEO reporting

When you work on your site’s SEO, reflecting on those efforts should be part of your ongoing strategy. Whether it’s for a client, your manager, or your team, creating an SEO report is the best way to do so. This helps you justify your efforts, keep track of performance and figure out what needs to …

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Turning data into actionable insights: a data-driven SEO strategy

Modern SEO is all about data. Rankings can change overnight, user behavior as well, and search engines increasingly use AI to power the search results. To be able to respond, your decisions should be dictated by real, measurable insights. This article offers a practical way to turn SEO data into actionable insights. The role of …

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What is Site Kit by Google? A guide for WordPress users

Site Kit by Google is a free WordPress plugin that connects your site to important tools like Analytics, Search Console, and Ads. After installing, it’s easy to verify your accounts, after which you see data in your dashboard. That data is nice to have, but it has limits, especially if you need detailed reports. What …

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How to optimize content for AI LLM comprehension using Yoast’s tools

As AI-driven search engines rewrite the rules of content visibility, one thing is clear: optimization isn’t dead — it’s evolving. Large language models (LLMs) like ChatGPT, Google’s Gemini, and Perplexity AI don’t just retrieve web pages; they synthesize answers. And your content? It only gets included if it’s clear, relevant, and easy to extract. The …

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15 years of Yoast: 15 SEO tips for 2025 and beyond

We’re celebrating 15 years of Yoast, and we can’t celebrate without offering some SEO insights. So, here are 15 SEO essentials to focus on in this year and beyond. Whether you are a beginner or an SEO expert, these tips will help you focus on what’s important right now. In collaboration with our Principal SEO, …

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Keyword and content cannibalization: how to identify and fix it

If you optimize your articles for similar terms, your rankings might suffer from keyword or content cannibalization: you’ll be ‘devouring’ your chances to rank in Google! Especially when your site is growing, your content could start competing with itself. Here, we’ll explain why keyword and content cannibalism can harm SEO, how to recognize it, and …

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WordPress 6.8: The highlights you should know about

On April 15th, 2025, ​WordPress 6.8 was released. This release, named Cecil, is aimed at bringing more control when it comes to the design of your website. It also comes with features that improve performance and enhance security for users and developers. Let’s dive into a few of the highlights in this latest release. The …