SEO + Follow

Big news for Yoast! We’re so incredibly happy to announce that we are joining Newfold Digital. Joining forces with this leading web presence solutions provider will enable Yoast to take SEO for everyone to the next level! We look forward to new possibilities to help even more people to improve their SEO. We believe that …

If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) have to link to this content. Google follows these links and saves every post or page it finds through links to in the index. So, you’ll understand that it’s …

WordPress is one giant self-growth opportunity for the people that use it and contribute to it. A lot of developers in the ecosystem will tell you that they chose this career path after tinkering around with the WordPress files to learn how the software is made. In the last thirteen years, WordPress has helped me …

If you want your pages to rank high in the search engines you need to keep your website fit. One way to keep your site in shape is to clean it up regularly; get rid of old, outdated content, and brush up those hidden gems you might have forgotten about, and put them in the …

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. …

Getting captions onto your videos is one of the most important things you can do in order to optimize your videos for search, but it isn’t immediately obvious how to do this. Especially as each of the common video platforms has a slightly different approach to acquiring and adding captions. Also, after you’ve got the …

Sports and fitness SEO is a really tough game. You’ll need to work hard to get those pages ranking (and keep them there). Plus, you probably need to think about how to turn those online users into customers. Luckily, you don’t need to be a tech expert to reach your sports and fitness SEO goals. …

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

Do you want to know how to stand out in Google’s search results? Do you want to brush up on your copywriting skills? Or do you want to know more about email and social media marketing? Then you’ve come to the right place! This August, we’re hosting four different online workshops on marketing and SEO …

Many writing tools are English-focused and don’t work properly with other languages. At Yoast, we’ve been making our innovative readability tools available in many languages from the beginning. Our team of linguists tailors our analyses to every language, making sure that it makes sense and delivers proper results. In Yoast SEO 16.8, we add language …

Yesterday, there was another release of WordPress and once again it’s packed with lots of cool features. This release is a big step in the direction of full site editing. It brings us new possibilities to easily change up our pages, spice up our images, and other improvements to our favorite open source platform. Let’s …

Do you have an online store? Or do you want to start one? If you do, you probably want to be found in the search results. That’s why we’ve added a new course to our Yoast SEO academy today: the Ecommerce SEO course! This course will help you set up a solid ecommerce SEO strategy, …

Since July 2021, a whopping 42% of all websites are hosted on WordPress. And this number is only growing larger. Honestly, it’s not hard to pinpoint why WordPress is so popular. It’s one of the most user-friendly content management systems out there. Anyone can use WordPress to create a website that fits their needs without …

If you have an online store, you want to be found in the search engines, right? This has become even more important since lots of store owners have gone online in the past year and your competition has only grown! Fortunately, you can increase online visibility and sales with a kickass ecommerce SEO strategy. But …

WordPress comes with a basic internal search system, but it has lots of room for improvement. If your webpage has more than just a few pages, you should definitely make sure that you’re providing a great internal search experience. Read on to understand why! Search is how we… search In the early days of the …

You’re bound to have come across the term headless before, probably concerning a headless CMS. A headless CMS doesn’t have a presentation layer attached to it, making it a flexible solution when you want to target many different formats. But what does a headless CMS encompass, and are they even a good idea? Find out …

Did you know Yoast SEO comes with a REST API that developers can use to access our metadata in a headless WordPress installation? By exposing this data, we help developers make sure that the SEO of the site you built in your headless CMS is top-notch. In Yoast SEO 16.7, we’re making more data available …

One of the often overlooked aspects of creating a video gallery on a WordPress site is SEO. Not only do you want to create a compelling user experience, and encourage your audience to navigate through and watch all of your content in one place. You also typically want Google to find the content, index it, …

Some time ago, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience. Last year, Google announced that these metrics would make their way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. This update is now …

WordPress, as a CMS, is great for people who are just starting with their first website. It doesn’t require users to write code, it’s SEO-friendly and easy to manage. Still, there are a few mistakes many beginners make with WordPress, and some that more experienced WordPress users make too. That’s why it’s time I shared …

It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping features — is Google the new high street? Finally, don’t miss our first look at WordPress 5.8, and a brand new search engine called Brave. …

Are you ranking with the content you want to rank with? With your very best content? The content you’re the proudest of? When you’re doing SEO, you want your best posts and pages to be the ones that get the most attention. But that’s not easy at all! How do you make sure that your …

SEO is just like staying healthy — you have to work at it regularly to keep it fit. So be sure to give your site the love it needs. SEO is never a one-time thing but rather a process that will keep you busy for a long time. At Yoast, we often think about how …

What do Instagram Stories, Facebook Stories, Snapchat Stories, and Twitter Fleets have in common? They are all so-called social media implementations of the same story idea. A story is a series of images or others types of content that belong together, and thus, tell a story. Visual storytelling is huge, and now the web has …

Whether your website is brand new or has been around for a while, it’s important to keep it healthy in every way you can. Both Google and your audience will be a lot more likely to visit your website if it stays fit. Now, this may take some effort and time, but like most things that do: it will be worth it. To give you a helping hand, we’ll discuss how you can work on the SEO fitness of your website. Without working up an actual sweat!

Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in the long term. Will that change, too? Maybe you’re thinking about auditing your SEO again, …

We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an issue. And those error messages …

You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether you have a website, personal blog or webshop, social media allows you to reach and connect with your audience. To get new people into contact with you and to stay top of mind with your …

Social media are essential tools in every site owner’s marketing toolkit. It is, however, hard to control how your URLs are being shared on Facebook and Twitter. The Social Previews feature in Yoast SEO Premium helps you make the best social post out there, but what about all your taxonomies and custom post types? The …

Key Moments arrived to Google search in late 2019. They are a feature that enables expansive, prominent video search results, with clickable links to each Chapter in your video. In practice, this means you can receive not just one link within your video results box, but dozens of them. To show Key Moments from your …