SEO + Follow

Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone …

At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to clean this mess up! But where to start? It’s a tough job, and sometimes it …

The year 2020 is coming to its end and what a wild year it’s been! The pandemic has had a huge impact on all of us, and this isn’t different for our team at Yoast. As many shop owners turned to the web to stay in contact with their (potential) customers, we saw the importance …

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. In this post, we’ll go over a number of things you need to consider when …

Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a great way to attract an audience and show them that you’re an expert in what …

It’s December, the last month of the year and that means that we’ve also had our last webinar of 2020. In this month’s edition, our SEO experts Joost de Valk and Jono Alderson discuss the latest in Google, Facebook, WordPress and other SEO news. To give some spoilers, you can expect to hear more about …

The year is drawing to a close and we are ready for our final release of 2020. In Yoast SEO 15.5, you’ll find support for the Hungarian language — including word forms in Premium. In addition, you’ll find a number of enhancements and fixes. Let’s meet Yoast SEO 15.5! Improve your content Having great content …

We’ve seen it happen so often. You have a great blog, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order: layout/look and feel, usability, and optionally, room for advertising. If the theme meets your needs in all two …

We’ve had the pleasure of welcoming a lot of new people to our team this year. Including a new board member and co-owner in the company: Chaya Oosterbroek. We’re already big fans of Chaya as our Chief Operations Officer and we think you will be too. So let’s get to know her by asking her …

We have exciting news! We have welcomed two new board members and partners: Chaya Oosterbroek is our new COO and Thijs de Valk is our new CCO. Marieke van de Rakt will remain our CEO, Joost de Valk is unstoppable as our Founder and CPO and Omar Reiss will stay on board as our CTO. …

Almost every year, WordPress gets a new default theme. This theme is bundled with the last major release of WordPress for the year. This time, we welcome a new theme in WordPress 5.6. The theme is called Twenty Twenty-One and it is a stunner. It was designed by Automattic’s Mel Choyce-Dwan and built by a …

Today, WordPress 5.6 sees the daylight! This release is chockfull of good stuff, with a new default theme called Twenty Twenty-One, application passwords, loads of editor updates and an automatic update feature. This release was led by an awesome team and they did a really good job. Here’s an overview of some of the best …

It’s here, the release of WordPress 5.6! What a wonderful journey it has been. As one of the release mentors of WordPress 5.6, I thoroughly enjoyed helping the team in any way I could. In this blog post, I’ll tell you more about the process, the people involved, and what we focused on. Essentially, the …

Today, we’re launching the result of a great collaboration: the Yoast SEO plugin now seamlessly integrates with the Elementor page builder! We’re really excited about this integration. It means that millions of WordPress users can now easily build a page with Elementor and optimize its content with Yoast SEO. To make this happen, we’ve partnered …

Yoast SEO 15.4 is a special release — especially if you are one of the more than five million users of the Elementor WordPress site builder. In this release, you’ll find a seamless, easy-to-use integration of Yoast SEO with Elementor. Building websites and optimizing content for the search engines now in one workflow! Elementor & …

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what they are. But, for SEO newbies, a rich snippet is a really vague term. What is it exactly? Time to explain what they are, why they’re important for SEO and how you can get them for your …

With the Black Friday/Cyber Monday weekend in full swing, we thought it’d be good to remind you of one of the best deals you can get right now. If you truly value your website and you want to make it sing — now is the time to invest in Yoast SEO Premium. At 30% off, …

Nobody wants to perform for an empty room. If you have a website, you want traffic. You want conversions and sign-ups. The best and most sustainable way to attract traffic is by performing well in the search engines. To get there, your site needs technical excellence, a fantastic site structure and an awesome content strategy. …

Another great edition of our monthly SEO news webinar has come and gone. In the November 2020 edition, we opened up broadcasting for everyone — not just members of the Yoast SEO academy. Joost de Valk and Jono Alderson once again discussed a lot of news regarding SEO, Google, WordPress and Yoast itself. In this …

So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What will you need to write and optimize that blog post? What steps do you need to take? You can use this blog post checklist to make …

Today, we’re adding a NEW and FREE training course to Yoast SEO academy: Structured data for beginners! Want to get noticed in Google? Want your pages to stand out from the other search results? Then you need colorful, rich results that entice people to click. To show rich results for your website, search engines need …

We have very exciting news to share with you: we’re combining Yoast SEO Premium with Yoast SEO academy! If you buy Yoast SEO Premium, you’ll now also get free access to all of our SEO training courses in Yoast SEO academy. So the price of Yoast SEO Premium hasn’t changed, but what you’re getting has! …

Today, we’re launching Yoast SEO 15.3. In this release, we have the regular round of improvements and enhancements, plus a couple of awesome additions for Premium users. We’ve added another language to our roster: Hebrew. And, we’ve partnered with the popular automation platform Zapier to help you improve your publishing flow. Find out more about …

Perhaps you’ve heard of it: open source. If you’re familiar with it, it’s likely you’re somehow into software development, where it’s used as a collaborative model. But it’s so much more than that! It can be used elsewhere too and you don’t even need to be a developer to contribute to open source. Are you ready to explore the global phenomenon called open source? Let’s go!

Have you noticed that, over the years, search engines have been changing the way they show you the results of your search? These results are becoming more visual, notable, and clickable. This means that it really pays off to be one of these results! The good news is that you can increase the chance of …

Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, …

We know building an online presence is not easy, so why not give your website some well-deserved TLC? Maybe add a Yoast plugin? Or two? It will save you time and increase your chances of ranking higher! And, what better time to give your website some extra love? We’re celebrating Singles’ Day with an awesome …

As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO issues and opportunities. Using these tools can help you to make improvements which help boost your performance in all search …

You have a mobile website, right? Is it responsive or did you use a plugin to make it look good? Does it convert? As mobile internet usage has exploded over the years, your mobile website’s user experience (or mobile UX) should get as much attention as the user experience of your desktop website. Even more so, …

Last month, Instagram celebrated its 10th birthday. During this decade, it has grown from a ‘Facebook for teenagers’ to an established social media platform used all over the world. And no, these users are not just teenagers anymore. Instagram is a great platform to come into contact and strengthen your relationship with your audience. In …