SEO + Follow

“Always be available”. That’s common advice for online businesses. After all, you don’t know who might be awake and browsing your site. Having a website makes this easy, and using automated bots for your customer service makes it even easier. That’s why conversational commerce has grown so popular. But is this a good development? Or …

The art of content creation has become increasingly sophisticated. The key to standing out is to produce high-quality content. You should craft it precisely, making it both engaging for readers and friendly to search engines. This is where AI-powered content generation tools like ChatGPT, Bing CoPilot and Google Gemini come in, offering efficiency and creativity. …

What is the most important part of a post? The first paragraph! It’s the introduction of your article, and tells your audience what your post is about. But the first paragraph is also important to Google. That’s why you should give it extra attention. In this blog post, we’ll explain why an SEO-friendly introduction is so important, and give practical …

In our most recent update, Yoast SEO 22.1, we are pleased to announce significant enhancements in our generative AI features. This improvement allows our Yoast SEO Premium customers to benefit from more advanced AI-generated meta descriptions and titles. This also means that you, our customers, will benefit from better support for languages other than English. …

SEO is a HUGE thing – and who doesn’t love a checklist? Although SEO work is never done, there are many things you can simply cross off the list to ensure you’re optimizing your website not just for people but for Google as well. Want to work on your site’s SEO? Check out these things so …

Have you not thought about your website in a while? Or are you just not sure where to start when it comes to optimizing your pages? No worries. We are here to help you revive your website through the power of SEO! And make you fall in love with your website all over again. Because …

The paragraph length check in Yoast SEO (for WordPress or Shopify) tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Why your paragraphs shouldn’t be too long Properly sized …

SEO is all about creating a great experience for people visiting your website, or seeing your snippet in the search results. That’s why a lot of your SEO efforts will likely be focused on things like content, UX and pagespeed. Efforts that help you optimize your page or website overall. As they should be! They …

You might have been hearing more and more about it in the last few years: inclusive language. But what do people mean by it exactly? Is it a new thing? And why should you think about it when writing web copy? Find the answer to all of these questions in this post. We’ll do some …

Recently, Google announced an update on how it uses business details in search. To help you make the most of that, we are happy to announce Yoast SEO 22.0, which expands support for Organization structured data. Here, you’ll find how we help Google understand everything about your company. Expanded support for Organization schema Yoast SEO …

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. Adding structured data to your site can help search engines understand your business and how it performs. For this reason, you must add your NAP details, store/location map, reviews, and images. Find out …

Social media isn’t just for sharing memes and cat videos. It can be a useful tool to boost your sales or get more subscriptions. Just think about it: billions of users are scrolling through various social media platforms everyday. If you know how to reach them, you’ll be increasing your sales while connecting with your …

WordPress and the community around it are very committed to making websites as accessible as possible. Websites should be accessible to every visitor and anyone should be able to use WordPress to create their website or application. To keep accessibility top of mind, there’s a dedicated Accessibility Team that provides expertise and further improves WordPress …

Local businesses thrive on foot traffic. As consumers turn to their devices first, having a solid online presence is paramount. Generative AI is a helpful tool for finding innovative ways to boost local SEO and captivate potential customers. This article will explore how using this AI technology can transform your local business presence. AI content …

Yoast SEO checks for the keyphrase density or keyword density of your text. But what is keyphrase density exactly? And why is it important for your SEO? In this article, we answer these questions. On top of that, we’ll discuss what you can do to improve the keyword density of your content so you score …

As a site owner, you understand the significance of SEO in driving organic traffic and increasing visibility. Keeping your SEO efforts up to date is essential to stay ahead of the competition. The same goes for developing an SEO plugin — to keep you at the top of your game, we need to be at …

Most people know that using clickbait headlines to get people to visit your page is a pretty bad idea. People don’t like it, and search engines and social media platforms don’t either. But how do you craft an enticing SEO headline without using clickbait? And what even is the line between a catchy title and …

Content clusters, or topic clusters, can be a great tool to show Google you have authority on a specific topic. When done right, a content cluster strategy can get you a higher position in the search results and grow your business. But what is a content cluster, and how do you ensure you’re doing it …

In December 2023, Google rolled out a significant update to its rules and guidelines concerning video indexation and rankings. The landscape has shifted, and it’s crucial for webmasters to adapt to these changes for optimal visibility in Google search results. What changed? In the past, any page with a visible video to Googlebot-video and appropriate …

Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles for that keyphrase. But, that’s not what a focus keyphrase is for! You should only use it once. But why? And what …

The title of your post or page usually gets the H1 heading tag. It’s only logical to give your post one title, right? Having more than one H1 is like saying: “Hey, this text is about two topics of equal importance.” Yoast SEO warns you with a red traffic light if you use more than …

We’re excited to roll out Yoast SEO 21.8. This release is about refining your experience and enhancing your website’s performance. We’ve zapped some bugs for our users, making your SEO journey smoother and more reliable. But the real headline here is for our Yoast SEO Premium users – a feature we know you’ve been asking …

Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy leading your company, blogging, or making your customers happy with the necessary goods. SEO might not be top of mind at all times. Yet, you also know that higher rankings would most …

If you’re a user of Yoast SEO for WordPress or Shopify, then you’re probably familiar with the traffic lights in our plugin. Three parts of Yoast SEO use this system: the content analysis, the readability analysis, and the inclusive language analysis. The first checks whether your post or product pages are SEO-proof, while the latter …

SEO isn’t just a trick. Sure, tricks might get you ranked quickly, but they usually don’t work in the long run. In fact, they might even backfire. If you want to permanently rank well in Google, you need an extensive SEO strategy focused on every aspect of your website; the technical stuff, the user experience, …

To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use, and what type of content would fit their intent best. In short, you need a keyword strategy. In this SEO Basics article, we’ll take …

Website menus are one of those things you take for granted — until you encounter a really bad one. In the ideal scenario, users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two clicks. In the worst case, users end …

Step into 2024, where SEO is on the brink of transformation. This post offers a deep dive into the minds of four SEO experts at Yoast. Each expert sheds light on the impact of the changes they see happening. Explore their collective wisdom as they dissect the future of search, the evolving challenges of engagement, …

When we talk about SEO for WordPress, we often talk about creating the right slug for a page. Of course, we’re not talking about the slimy creature that eats your plants. So, what is this ‘slug’ then? And why should you optimize it? In this post, we’ll explain all you need to know about it. …

We’re in the smartphone era, which means a large part of your audience will use your site via mobile. So, what does this mean? Do you need to write differently if you’re copywriting for a ‘mobile’ audience? In this post, we’ll share some useful tips on how to write awesome texts that are great for …