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We are excited to present Yoast SEO 20.10, a release dedicated to fine-tuning your website and delivering an even smoother experience for all our fantastic users. This update focuses on fixing bugs and implementing minor enhancements to ensure your SEO journey is flawless. We’ve added a support section that gives you quick access to helpful …

A new Google Analytics is coming to town, and it’s time to get ready! This new Analytics will replace the good old Universal Analytics on the 1st of July, 2023. So if you haven’t started with Google Analytics 4 yet, don’t put it off any longer. Because from July on, your Universal Analytics will no …

Time to release Yoast SEO 20.9! In this release, we’ve added a new option for the Wincher integration, plus the regular round of enhancements, improvements, and fixes. Enhancing the Wincher rank tracking integration A while ago, Yoast SEO and Wincher joined hands to allow you to track your website’s ranking status in Google straight from …

When you think about searching online, do you picture the Google search bar, or the TikTok search bar? If it’s the former, you might be behind on the trends. Because while you’re optimizing your content for Google, younger generations are turning to social media to search for information. Almost 40% in fact. But should this …

This ultimate guide covers small business SEO. Want your site to rank high in the local search results? Read all about it here!

WordPress is turning 20 years old, and we can’t help but reminisce on all the years so far. Our favorite CMS has come a long way since its beginning, celebrating its 20th anniversary on May 27, 2023. A content management system (CMS) can help its users create a great website, and WordPress is the one …

SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.

Here’s another release of our SEO plugin, Yoast SEO 20.8. We’ve improved our SEO analysis in this release and fixed several issues. In Yoast SEO Premium, we’ve added a new column in the post overview to quickly see your posts’ inclusive language scores. Improved language analysis Content is vital for successful SEO. Yoast SEO’s language …

Just like that, YoastCon 2023 has come and gone. But what fun we had! Months of preparation went into providing visitors, speakers, and sponsors with the best single conference day of the year. YoastCon was a resounding success, with many in-person attendees and more joining our free live stream. In this post, we’ll take a …

Bots have become an integral part of the digital space today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the functions they’re designed for. But what does this mean for website owners? …

Artificial intelligence (AI) is all the rage right now. Some say it’s started a technological revolution, and that AI will change our lives for the better. But generative AI tools are only as good as the data they’re fed. And have we truly considered the implications of a world where people generate content instead of …

On May 1st, Kimberley Cole was appointed as General Manager of Newfold Europe, with a key focus of her role on leading Yoast. Since our former CEO Thijs de Valk stepped down, Yoast has been searching for a new business leader. In Kimberley, we found a fantastic person to take on this role. Kimberley joins …

Dear WordPress. Time flies when we’re having fun, don’t you agree? You are turning 20 years old and this feels like the perfect occasion to reflect on our relationship. But to be honest, it’s quite hard to put into words how much you mean to us. You have been a constant source of joy and …

Every two weeks, we bring you a new release of Yoast SEO. Today is no different! In Yoast SEO 20.7, we bring you a round of fixes and enhancements. In this week’s Yoast SEO Premium release, we’ve added a new feature to help you discover your all-important cornerstone content articles in the WordPress post overview. …

Your site structure is vital for users and SEO. Our complete guide will lead you through all steps necessary to create a sound site structure.

Do you want to outrank your competition? Then basic knowledge of technical SEO is a must. Of course, you also need to create great and relevant content for your site. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, it’s good to understand one of the most important concepts …

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. …

Get ready for another release of Yoast SEO! Our team has been working hard to bring you new features, enhancements, and bug fixes that help improve Yoast SEO. In Yoast SEO 20.6, we’re introducing a readability assessment that helps you avoid using center-aligned text in your content. Plus, we have other upgrades that enhance your …

YoastCon 2023 is right around the corner and we can’t wait for you to hear from our fantastic lineup of speakers. They will be sharing their expertise on a range of topics to help take your digital marketing to the next level. Will you join the greatest experts in the world of SEO on Thursday, …

A few weeks back, CloudFest organized its yearly Hackathon and Yoast was proud to be a partner and sponsor for this edition. During this event, developers and other web professionals from around the globe came together to solve some real-world problems. While having lots of fun! Of course, we couldn’t sit back and just enjoy …

It is with mixed emotions that we say goodbye to Marieke van de Rakt, who has decided to leave Yoast. Everyone at Newfold Digital and Yoast will miss her dearly, and we want to thank her for all the wonderful things she has done over the years. She’s played a pivotal role in shaping the …

Web sustainability is a huge topic and covers a lot of aspects, from technical details to design and the way you organize your content. Why is it such an important topic? Because climate change is a serious threat and can no longer be ignored. All of us need to work together to do everything we …

Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is …

Breadcrumbs are an essential part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why adding these helpful little pointers makes a lot of sense. Let’s take a look at how breadcrumb …

Embedded videos are an increasingly important part of websites. And it’s easy to see why. They add an engaging and interactive layer to all manner of page types. But there is one problem: video files are big. Particularly on lower bandwidth mobile connections, they can be very slow to load. This can be a problem …

We just released Yoast SEO 20.5, which has many enhancements and (security) fixes! Our team has been working hard to implement these changes to enhance your experience and help make your SEO journey smoother. In this post, we’ll tell you all about the latest release. Improvements in Yoast SEO 20.5 One of the main enhancements …

If you own a website or are thinking of creating one, you should be mindful about your ecological footprint. Because the tech industry plays a big role in the current climate crisis. With its data centers, large manufacturing operations, and huge amounts of e-waste, it’s accountable for nearly 4% of global CO2 emissions. Which, shockingly …

It’s here, WordPress 6.2 has been released and with this update comes loads of stuff for you to enjoy! Staying true to the format, this release is named after jazz musician Eric Allan Dolphy Jr. WordPress 6.2 “Dolphy” comes with an updated site editor that gives you more control over what your website and pages …

We’re very excited to be releasing Yoast SEO 20.4. With this release, we’re bringing our crawl optimization feature to Yoast SEO Free. With this feature, you can improve your SEO and reduce your carbon footprint with just a few clicks. This blog post will tell you about this feature and why we’ve brought it to …

A “404 error” page is an essential part of any website. It informs your users the page they requested had been moved or changed. Do you need to pay attention to your 404 page and give it some love? Absolutely yes! In this post, we’ll go through the dos and don’ts of a 404 page …