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Dear WordPress. Time flies when we’re having fun, don’t you agree? You are turning 20 years old and this feels like the perfect occasion to reflect on our relationship. But to be honest, it’s quite hard to put into words how much you mean to us. You have been a constant source of joy and …

Every two weeks, we bring you a new release of Yoast SEO. Today is no different! In Yoast SEO 20.7, we bring you a round of fixes and enhancements. In this week’s Yoast SEO Premium release, we’ve added a new feature to help you discover your all-important cornerstone content articles in the WordPress post overview. …

Your site structure is vital for users and SEO. Our complete guide will lead you through all steps necessary to create a sound site structure.

Do you want to outrank your competition? Then basic knowledge of technical SEO is a must. Of course, you also need to create great and relevant content for your site. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, it’s good to understand one of the most important concepts …

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. …

Get ready for another release of Yoast SEO! Our team has been working hard to bring you new features, enhancements, and bug fixes that help improve Yoast SEO. In Yoast SEO 20.6, we’re introducing a readability assessment that helps you avoid using center-aligned text in your content. Plus, we have other upgrades that enhance your …

YoastCon 2023 is right around the corner and we can’t wait for you to hear from our fantastic lineup of speakers. They will be sharing their expertise on a range of topics to help take your digital marketing to the next level. Will you join the greatest experts in the world of SEO on Thursday, …

A few weeks back, CloudFest organized its yearly Hackathon and Yoast was proud to be a partner and sponsor for this edition. During this event, developers and other web professionals from around the globe came together to solve some real-world problems. While having lots of fun! Of course, we couldn’t sit back and just enjoy …

It is with mixed emotions that we say goodbye to Marieke van de Rakt, who has decided to leave Yoast. Everyone at Newfold Digital and Yoast will miss her dearly, and we want to thank her for all the wonderful things she has done over the years. She’s played a pivotal role in shaping the …

Web sustainability is a huge topic and covers a lot of aspects, from technical details to design and the way you organize your content. Why is it such an important topic? Because climate change is a serious threat and can no longer be ignored. All of us need to work together to do everything we …

Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is …

Breadcrumbs are an essential part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why adding these helpful little pointers makes a lot of sense. Let’s take a look at how breadcrumb …

Embedded videos are an increasingly important part of websites. And it’s easy to see why. They add an engaging and interactive layer to all manner of page types. But there is one problem: video files are big. Particularly on lower bandwidth mobile connections, they can be very slow to load. This can be a problem …

We just released Yoast SEO 20.5, which has many enhancements and (security) fixes! Our team has been working hard to implement these changes to enhance your experience and help make your SEO journey smoother. In this post, we’ll tell you all about the latest release. Improvements in Yoast SEO 20.5 One of the main enhancements …

If you own a website or are thinking of creating one, you should be mindful about your ecological footprint. Because the tech industry plays a big role in the current climate crisis. With its data centers, large manufacturing operations, and huge amounts of e-waste, it’s accountable for nearly 4% of global CO2 emissions. Which, shockingly …

It’s here, WordPress 6.2 has been released and with this update comes loads of stuff for you to enjoy! Staying true to the format, this release is named after jazz musician Eric Allan Dolphy Jr. WordPress 6.2 “Dolphy” comes with an updated site editor that gives you more control over what your website and pages …

We’re very excited to be releasing Yoast SEO 20.4. With this release, we’re bringing our crawl optimization feature to Yoast SEO Free. With this feature, you can improve your SEO and reduce your carbon footprint with just a few clicks. This blog post will tell you about this feature and why we’ve brought it to …

A “404 error” page is an essential part of any website. It informs your users the page they requested had been moved or changed. Do you need to pay attention to your 404 page and give it some love? Absolutely yes! In this post, we’ll go through the dos and don’ts of a 404 page …

As of today, Thijs de Valk is no longer the CEO of Yoast. He decided to step down and pursue other dreams. Newfold Digital and Yoast will miss him and want to thank him for his time at Yoast and for all the wonderful things he has done. Thijs’ career at Yoast Thijs was one …

Today, we’re making Yoast SEO 20.3 available to the world. This release comes with a long list of enhancements, bug fixes, and other improvements designed to help you improve your SEO experience. Improved highlighting in analyses One of the most significant updates in this release is an improved highlighting feature. Yoast SEO helps you quickly …

HTTP status codes, like 404, 301, and 500, might not mean much to a regular visitor, but they are incredibly important for SEO. Not only that, search engine spiders, like Googlebot, use these to determine the health of a site. These status codes offer a way of seeing what happens between the browser and the server. …

Once upon a time, there was a young girl named Wende. She was incredibly intelligent, yet she had difficulty learning things by heart. No matter how hard she tried, she couldn’t memorize the solar system’s planets. One day, she asked her teacher what she should do. In response, he told her a story about the …

We take security seriously at Yoast and continually look for potential threats and vulnerabilities that could affect our products and customers. That’s why we were alarmed when security firm WordFence found XSS vulnerabilities in another SEO plugin. After carefully reviewing the issues, we found a similar but less severe vulnerability in Yoast SEO, which we …

At Yoast, we believe that the best SEO strategy is a holistic approach. With a holistic approach, SEO has a lot of “teammates” that have to work together. Simply optimizing your page titles isn’t enough. You also need to work on aspects like site speed, great content, and user experience (UX). In this post, we’ll …

In Yoast SEO 20.2, we’ve improved our innovative indexables technology. We’ve developed a faster and more reliable way of indexing your site’s data. In turn, we make better use of this data to improve your site’s SEO. Plus, this technology helps us do our best to make the web greener and lays the groundwork for …

Google Search Console is an essential tool for website owners. This tool shows you how your site appears in Google’s search results. It also shows you what to improve to maximize your listings in the results. One of the many cool features of Search Console is the structured data analyses found in the Enhancement reports. …

Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or as the younger generations (ominously) call it: the algorithm. In this post, we’ll take a …

New AI content tools are popping up left and right. These tools can help you write a social post, or a whole blog post, answer any question, or even create a brand-new image! This is great and helpful when you only have a little time or need more inspiration. But the big question is, are …

As someone working on SEO, you must understand the importance of site speed. You must realize that fast sites equal happy users and happy search engines. PageSpeed Insights is an invaluable tool from Google that can help you optimize your website. It enables you to improve your rankings by giving you everything you need to …

On the 11th of May, people from all over the world will come together for another edition of YoastCon. An SEO conference like no other! It will be fun, it will be knowledge-packed and it will be accessible to everyone. So if you have anything to do with online marketing or SEO, you should not …